The popularity of New Year’s resolutions suggests that people are more likely to tackle their goals immediately
following salient temporal landmarks. If true, this little-researched phenomenon has the potential to help
people overcome important willpower problems that often limit goal attainment. Across three archival field studies,
we provide evidence of a “fresh start effect.”
Learn more about the Fresh Start Effect in Danial Pink’s book, When.
Post Author
Jeff Johnson is an early learning trainer, podcaster, and author who founded Explorations Early Learning, Playvolution HQ, and Play Haven.
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