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The Dragonfly Effect

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About The Dragonfly Effect

Author

Jennifer Aaker And Andy Smith

Description

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

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Post Author

Jeff Johnson

Jeff Johnson is an early learning trainer, podcaster, and author who founded Explorations Early Learning, Playvolution HQ, and Play Haven.

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