Quote
The tricky thing about the confirmation bias is that it can look very scientific. After all, we’re collecting data. Dan Lovallo, the professor and decision-making researcher cited in the introduction, said, “Confirmation bias is probably the single biggest problem in business, because even the most sophisticated people get it wrong. People go out and they’re collecting the data, and they don’t realize they’re cooking the books.”
Quote ID: 00766
Author
Chip Heath, Dan Heath
Source
Our quote collection is searchable! Use the search box to find what you’re seeking.
Post Author
Jeff Johnson is an early learning trainer, podcaster, and author who founded Explorations Early Learning, Playvolution HQ, and Play Haven.
Leave a Reply