The Fresh Start Effect

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The popularity of New Year’s resolutions suggests that people are more likely to tackle their goals immediately
following salient temporal landmarks. If true, this little-researched phenomenon has the potential to help
people overcome important willpower problems that often limit goal attainment. Across three archival field studies,
we provide evidence of a “fresh start effect.”

the-fresh-start-effect

Learn more about the Fresh Start Effect in Danial Pink’s book, When.

Content Creator and Curator at

Jeff is an early learning speaker, toymaker, podcaster, content creator, author, and founder of Playvolution HQ who is really bad at getting his picture taken.

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