The Fresh Start Effect

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The popularity of New Year’s resolutions suggests that people are more likely to tackle their goals immediately
following salient temporal landmarks. If true, this little-researched phenomenon has the potential to help
people overcome important willpower problems that often limit goal attainment. Across three archival field studies,
we provide evidence of a “fresh start effect.”


Learn more about the Fresh Start Effect in Danial Pink’s book, When.

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Jeff is an early learning speaker, toymaker, podcaster, content creator, author, and founder of Playvolution HQ who is really bad at getting his picture taken.

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