When we are repeatedly offered extrinsic motivators, we come to find the task or behavior for which we are rewarded less appealing in itself than we did before (or than other people do). Thereafter, our intrinsic motivation having shrunk, we are less likely to engage in the activity unless offered an inducement for doing so. After a while, we appear to be responsive to— indeed, to require— rewards. But it is the prior use of rewards that made us that way!
Quote ID: 01248
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