Bandwagon Effect

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‘The Bandwagon Effect is a psychological phenomenon in which people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override.”1

Bandwagon Effect

The Bandwagon Effect is powerful in early learning, impacting everything from what children wear, how much time they spend outside, and how much they get to play. For example, a couple who feel their child should spend lots of time playing may opt to send the child to an early learning program offering little play in their curriculum instead of a play-rich program because friends and peers choose the less-playful program.

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Jeff is an early learning speaker, toymaker, podcaster, content creator, author, and founder of Playvolution HQ who is really bad at getting his picture taken.